Lavazza stated its Tablì tabs are manufactured from 100% espresso, with none gelatin, coating or binders.
Supply: Lavazza
Lavazza is bringing its espresso tablets to the U.S., aiming to loosen Neat Dr Pepper’s grip on the single-serve espresso class.
The Italian espresso large unveiled Tablì final 12 months and launched the brand new brewing system first in Italy. The tablets, manufactured from compressed floor espresso with out a coating, binder or gelatin, can solely be used with a Tablì espresso machine made by Lavazza. Every pill is marked with the phrases “100% espresso. At launch, the tabs will are available 5 varieties: espresso, double espresso, decaf espresso, tremendous crema and lungo, or a “lengthy shot” espresso brewed with extra water.
“The end result that we have been in a position to obtain was by way of a really sophisticated industrial course of so as to have the ability to have [the coffee tablet] very compact, to have the ability to ship it with out destroying it, to have it in a position to work in a espresso machine,” Lavazza CEO Antonio Baravalle informed CNBC.
Tablì is the results of Lavazza’s acquisition of the Italian startup Caffemotive in 2020. The brand new system took 5 years of improvement, greater than 15 patents and a brand new manufacturing facility in Gattinara, Italy, to deliver it to market.
Its launch within the U.S. comes because the nation turns into an more and more necessary a part of Lavazza’s enterprise. In 2025, the corporate’s North American turnover — or income — jumped 26.9%, in keeping with Lavazza.
“We’re strongly investing within the USA as a result of we expect it is a crucial house for us,” Baravalle stated, including that Lavazza goals to finally have a €1 billion ($1.15 billion) enterprise within the U.S.
“The model is rising, by way of fairness, extraordinarily effectively,” Baravalle stated. “We have spent some huge cash, for us, within the final two years, and we’ll try this for the subsequent 5 years.”
Greater than 130 years after its founding, the Lavazza household nonetheless privately owns the Italian firm. In 2025, it reported web revenue of €92 million on web revenues of €3.9 billion, in keeping with Lavazza’s newest annual report.
Within the U.S., it generates greater than $100 million in annual greenback gross sales by way of retailers like Goal and Walmart. For context, Keurig reported annual web gross sales of $3.99 billion for its U.S. espresso phase in 2025.
Nearly all of Keurig’s espresso income comes from its Ok-cups. Within the U.S., Keurig has dominated the single-serve espresso marketplace for greater than a decade, though Nestle’s Nespresso has gained over clients lately. Keurig holds about half of the full U.S. market share for recent floor espresso pods, in keeping with knowledge from Euromonitor Worldwide. Nespresso holds a roughly 7% share.
In fact, Lavazza sells Ok-cup pods within the U.S. by way of a partnership with Keurig.
Baravalle stated he doesn’t anticipate to beat Keurig or Nespresso.
“For us, it is necessary to seek out our personal house, however we’re speaking about two giants, and certainly one of them, we’ve got an necessary contract with that we’re very completely satisfied [with],” he stated.
A sustainability play
Lavazza is betting that sustainability continues to be a high consideration for a lot of espresso drinkers, though Baravalle stated that may differ throughout nations.
For years, Keurig’s pods have been dogged by questions on waste, leaving a gap for a competitor with a extra environmentally-friendly product. The corporate beforehand claimed that 100% of its Ok-cups have been recyclable because the finish of 2020.
In 2024, the Securities and Trade Fee charged the beverage large with making deceptive statements over the recyclability of its pods. Keurig agreed to pay $1.5 million in penalties with out admitting or denying the SEC’s findings. The corporate’s web site now reads, “Verify domestically, not recycled in lots of communities.”
Nespresso’s aluminum pods are extra simply recycled by way of the model’s free mail-back service.
As Lavazza launches a possible competitor, Keurig has its personal plans for plastic- and aluminum-free espresso pods. This fall, the corporate plans to launch Ok-Rounds, which makes use of a plant-based coating to protect the bottom espresso contained in the puck-shaped pod. The innovation is due to a multi-year partnership with Delica Switzerland, the maker of the CoffeeB system, which makes use of plastic-free espresso balls which have gained traction in elements of Europe.
Lavazza will formally launch Tablì within the U.S. in August. A $99.99 bundle that features the machine, a 60-count selection pack of tabs and a milk frother is accessible now to pre-order on the corporate’s web site.
In Might, Baravalle stated the corporate was nonetheless figuring out its pricing technique because it performed client analysis to know how a lot espresso drinkers had been keen to pay.
“We’re additionally ready to see how some large, large opponents will transfer within the trade, attempting to supply one thing related,” Baravalle stated. “However, for positive, Lavazza has premium positioning, and we’re not going to do one thing completely different from that.”
